Choosing the right Domain Name that resonates with your target audience is not easy, and it becomes even harder to choose one quickly. Therefore, it's always best to take the time to create something clever, creative, and compelling.
Always remember that the choice of a domain name has the power to make the user click through or move on to the next one. Here is a guide to help you through the process.
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Take time with Keywords
Make a list of several relevant keywords. Kick them around and see what goes well. All the while, you must keep it relevant in comparison to the kind of domain you want to be running. When you have a compact list, try to be creative with the arrangement of letters, including the presence of prefixes and suffixes. Keep it trendy while at it.
Choose a name that is easy to Remember
It's important for users to remember your website's name in order to encourage repeat visits. Even if your website has great content, users won't be able to recommend it to others if they can't recall its name. Choose a name that's memorable and easy for people to associate with.
Unique
There are millions of people already running domains, all with varying degrees of success. You would like to stand out among these people. You will not make it by going for just a name. Make viewers see that you’re different from the rest. Avoid spoofing the names of other domains, as this will only lead to confusion, as one mistyped letter could lead your users to a different site.
Go for .COM domains
The most common domain is .COM. Many internet users are not aware of other domain options. However, other domains are only beneficial for establishing a significant and long-term internet presence. If you opt for a .org domain while your competitors have .com domains, you may end up losing traffic to them, as they resonate more with users.
Keep it short
Short domains are easy to remember for obvious reasons. They are also easier for your audience to tell others about by word of mouth. In addition, a shorter domain name will fit comfortably on brochures and business cards. Long, fancy words easily put people off, and they are less likely to take your work seriously if you choose an overly long name. Others may feel intimidated, which could discourage them from clicking through to your website.
Make it easy to type into address bars
People browsing the internet do not have time to over-indulge. They just want to get in, get what they need and get out. Choose wordings that will not test their patience. When you use letters like C, Q, P and X , People will not have the incentive to type in those letters, as the human mind interprets the design-hence the implementation- of these words as very complex and taxing.
Do not infringe on Copyright
Some of the domain ideas you have may already belong to someone else. Before using a name, head over to Copyright.gov and confirm if the domain name of your choice is available. Copyright infringement has injurious ramifications. Over the internet, it might not take you to court, but it can potentially affect your credibility among informed users.
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Promise some excitement- and provide it. Make sure once users hear about your website, they know what it is all about before actually going online. This strategy works especially if you back up your promises with content once the domain is running. Look around at popular domains like WebMD. You will notice that users understand what they will get even before they follow through to the home page.
Avoid Numbers and Hyphens
Most people exhibit an aversion to these types of characters, associating them with complex numbers and code crunching. Do not give your audience the idea that what you are about is overly complicated. Most people browsing are either too tired or in too much of a hurry to process some of your lettering.
Build everything around your Brand
As indicated before, there are many businesses running the same platforms as the one you intend to start. Setting up a domain is your chance to brand yourself in a way that ensures your domain clearly defines your products and services at a glance. People go online to look for something specific, and if you do not give them that, they move right along.
Exercise caution with Trends
The problem with the internet is that trends are not strictly static. Different platforms go by different rules. Things that upset the equilibrium of internet marketing zones happen every single day. You need to be aware that a specific trend will not necessarily work for you just because it worked elsewhere. Use your gut instinct. Be intelligent and creative.
A good domain name could be the difference between clicks and snubs. Always keep your objectives in mind. What is your target demographic? What are their habits, tastes and preferences? What puts them off? A nice way of looking at it would be to put yourself in the shoes of the average internet user. If you were looking for a good domain for authoritative content of a particular nature, where would you go? What would motivate you to go there?
